At Brakethrough Research, each study is custom-designed to meet the needs of each individual client, with a direct focus on finding new insights that will help meet their business objectives.  We will never shoehorn a client into a methodology that isn't right for them.  And we use a variety of approaches, ranging from traditional research methodologies to innovative and pioneering techniques.  Just take a look at our many services below.


  • Advertising and communications development and testing

  • Brand equity measurement and tracking

  • Brand extension strategy and viability

  • Brand positioning development and assessment

  • Digital Evaluation and Usability

  • Loyalty modeling and tracking

  • Market landscape assessments

  • Market segmentation and targeting

  • Market strategy development

 
  • New product development                                           

  • Product potential assessment and forecasting

  • Product pricing and optimization

  • Purchase process assessment

  • Satisfaction modeling and tracking

  • Shopper Insights

  • Store shelf optimization and insights

  • Social media analysis and strategy development