You often need a closer connection to your customers in order to find the deepest insights.  We use a variety of qualitative techniques to make that connection and to understand the world of your target audience. 

At any given time you may find us conducting focus groups at a research facility, interviewing consumers in their homes or offices, trailing customers on a shop-along, or even engaging with them online.  And our team of seasoned moderators and ethnographers have expertise in a variety of industries, from food to automotive to pharmaceutical. 

Just check out some of our qualitative methodologies below.

  • Blogs

  • Bulletin Boards

  • Diads and Triads

  • Ethnographies

  • Focus Groups

  • In-Depth Interviews

  • Shop-Alongs

  • Trend Identification

  • Virtual Groups